NCI Course Details

The programme comprises a carefully selected range of both contemporary and fundamental marketing topics such as: integrated marketing communications, brand management, digital marketing practice and sustainability and thus caters for multinational organisations, indigenous SME initiatives and the not-for-profit sector, among others.

The programme offers students real insight and experience into how to plan and execute marketing campaigns and strategies through the use of case studies and projects, where possible in conjunction with industry, enabling our graduates to enter management roles, hitting the ground running.

Block teaching is used to provide more in-depth development of knowledge for each module. This means that the course is delivered one module at a time to allow full immersion in each subject. An applied approach to teaching is used within the programme with lectures interspersed with exercises, use of case study analysis, group activities in class, debate on contemporary issues as well as independent learning.

The course is aimed at those seeking to advance their studies and/or professional career in marketing and its related fields.

In the part-time schedule in Year 1 students undertake four core modules - two per Semester. In Year 2 there are two modules in Semester 1, three in Semester 2..

Both full-time and part-time cohorts are required to complete a ten-credit research methods module which runs across Semester 1 and 2 (this occurs in Year 2 for the part-time cohort).

Core Modules

• Marketing in the 21st Century
• The Contemporary Consumer
• Integrated Marketing Communications
• Sustainability, Strategy and Society
• Brand Management
• Digital Marketing Practice
• Innovation, Creativity and Entrepreneurship
• Marketing Metrics and Accountability
• Critical Marketing Studies
• Research Methods
• Dissertation

Note that all modules count towards the final award classification.

For information on the modules taught on this course view our module descriptors.

The MSc in Marketing course is awarded by QQI at level 9 on the National Framework of Qualifications. This award will allow transfer to level 9 research degrees and in some cases progression to taught doctoral courses at level 10 on the NFQ.

Applicants are required to hold a minimum of a level 8 qualification in a cognate discipline (i.e. a business-related honours degree) or equivalent on the National Framework of Qualifications.

For applicants whose first language is not English, please note the English language entry requirements.

The college operates a Recognition of Prior Experiential Learning (RPEL) scheme meaning non-graduates with extensive professional experience and/or other prior qualifications may be considered for the course.

National College of Ireland has implemented a Bring Your Own Device policy for all courses. Specifically, students are expected to successfully participate in lectures, laboratories and projects using a portable computer (laptop/notebook) with a substantial hardware configuration.

The minimal suitable configuration is:

Processor:

• Intel 7th (or higher) generation processors (Core i-3, ii-5, -7,i-9-7x)
• or AMD Ryzen 3rd generation processors, running at 2.0GHz and above (Intel Atom/Celeron or AMD Athlon/Sempron Processors may cost less, but may not meet your requirements)

Random Access Memory (RAM):
8 GB minimum

Solid State Drive (SSD) Capacity:
256 GB minimum

Wireless Card:
802.11 a/b/g/n compliant with Bluetooth Capability (incompatibilities have been noted with the Qualcomm Atheros Wireless Adapters and software device drivers)

Graphics Card:
Direct X9 or later

Supported Operating Systems:
Windows 10 Home/Pro

It is the responsibility of the student to ensure their computer is functioning correctly and that they have full administrator rights. NCI cannot provide support for these personal devices.

Student Laptop Loan Scheme

A Laptop Loan Scheme is available for eligible students to assist them in completing their chosen course.

Monday and Wednesday evenings 18.00 - 21.00 and some Saturday workshops (on campus).

Please note that exams can be scheduled during the morning, afternoon or evening Monday to Saturday.

€4,250 per annum (€8,500 total fee)

(Fees revised annually)

You can spread the cost of this course with a direct debit plan.

Scholarships and Discounts

We offer a range of scholarship opportunities and discount offers available to both NCI and non-NCI graduates that will help you access this course.

Blended - Livestream (online) classes with some in-person (on campus) delivery. Exams may take the form of online or in person.

See the MSc in Marketing course brochure for an explanation of the learning methods.

2 full calendar years: 5 semesters; 4 taught semesters and a final dissertation to be submitted in the final year.