NCI Course Details

The programme comprises a carefully selected range of both contemporary and fundamental marketing topics such as: integrated marketing communications, brand management, digital marketing practice and sustainability and thus caters for multinational organisations, indigenous SME initiatives and the not-for-profit sector, among others.

The programme offers students real insight and experience into how to plan and execute marketing campaigns and strategies through the use of case studies and projects, where possible in conjunction with industry, enabling our graduates to enter management roles, hitting the ground running.

Block teaching is used to provide more in-depth development of knowledge for each module. This means that the course is delivered one module at a time to allow full immersion in each subject. An applied approach to teaching is used within the programme with lectures interspersed with exercises, use of case study analysis, group activities in class, debate on contemporary issues as well as independent learning.

The course is aimed at those seeking to advance their studies and/or professional career in marketing and its related fields.

Full-time students will complete four core modules in Semester 1, followed by 5 core modules in Semester 2.

Both full-time and part-time cohorts are required to complete a ten-credit research methods module which runs across Semester 1 and 2 (this occurs in Year 2 for the part-time cohort).

Core Modules

• Marketing in the 21st Century
• The Contemporary Consumer
• Integrated Marketing Communications
• Sustainability, Strategy and Society
• Brand Management
• Digital Marketing Practice
• Innovation, Creativity and Entrepreneurship
• Marketing Metrics and Accountability
• Critical Marketing Studies
• Research Methods
• Dissertation

Note that all modules count towards the final award classification.

For information on the modules taught on this course view our module descriptors.

Applicants are required to hold a minimum of a level 8 qualification in a cognate discipline (i.e. a business-related honours degree) or equivalent on the National Framework of Qualifications.

For applicants whose first language is not English, please note the English language entry requirements.

For international students, please visit NCI's Your Country section to view the specific entry requirements for your region.

The college operates a Recognition of Prior Experiential Learning (RPEL) scheme meaning non-graduates with extensive professional experience and/or other prior qualifications may be considered for the course.

National College of Ireland has implemented a Bring Your Own Device policy for all courses. Specifically, students are expected to successfully participate in lectures, laboratories and projects using a portable computer (laptop/notebook) with a substantial hardware configuration.

The recommended configuration is as follows:

Processor:

• Intel 11th Gen or newer, Core i3 / i5 /i7 or Ultra 3 / 5 /7
  Or
• AMD 5000 Series or newer, Rzyen 3 / 5 /7

Random Access Memory (RAM):
16GB or greater

Storage:
SSD (Solid State Drive) 256GB or greater

Wireless Card:
802.11 n/ac/ax capability

Recommended Operating Systems:
Windows 11
Later Version of MAC OS should also be fine.
Chromebook’s are not recommended.

It is the responsibility of the student to ensure their computer is functioning correctly and that they have full administrator rights. NCI cannot provide support for these personal devices.

Student Laptop Loan Scheme

A Laptop Loan Scheme is available for eligible students to assist them in completing their chosen course.

The MSc in Marketing course is awarded by QQI at level 9 on the National Framework of Qualifications. This award will allow transfer to level 9 research degrees and in some cases progression to taught doctoral courses at level 10 on the NFQ.

On-campus face-to-face classes.

Students need to be available 09.00-17.00 Monday - Friday. Full-time students may also be required to attend classes after 17.00 (class days and times vary).

Please note that exams can be scheduled during the morning, afternoon or evening Monday to Saturday.

September Starts

1 year taught plus a final dissertation: 2 semesters (Sep-Dec and Jan-May) Dissertation due in August.

€8,500 total fee

(EU/Ireland applicants, fees revised annually)

You can spread the cost of this course with a direct debit plan.

NCI Scholarships

We offer a range of scholarships and discounts for both NCI and non-NCI graduates. Current NCI students and alumni can avail of a 25% discount on this course by applying for our Master's Edge Scholarship.

View our full list of scholarships.

The course fee for international students is €17,000.

Fees will be revised annually.

For more information on international fees, please visit International Fees & Funding and International Scholarships.

Learn more about studying at NCI as an international student.