NCI’s summer campaign kicked off this month with three new television ads, aimed at increasing awareness of the Dublin-based college’s part-time courses in subjects like human resources, business, psychology, finance, computing and more.

The ads build on the college’s previous ‘Mosaic’ campaign which featured genuine NCI students speaking about what they wanted to achieve with their qualification.

The new campaign further develops this concept, again featuring real students speaking about why they chose National College of Ireland and what, in their eyes, sets the college apart. Take a look at the ads below.

NCI marketing director Robert Ward commented: “Our campaign is based around the fact that our students are our best ambassadors so we assembled a group, got them chatting and asked them what they’ve enjoyed most about studying with us. The students featured are from different backgrounds and ages, and their courses range from the MBA at NCI, to the Higher Diploma in Data Analytics, or Masters in Marketing or Cloud Computing - but they all have one thing in common: a really positive student experience at National College of Ireland.”

The college’s radio ads carry the same theme, dropping in on conversations between students as they chat about their NCI experience. Other elements of the campaign include a large-scale banner dressing the college building, DART and LUAS advertising and a range of online activity.

Want to know more about studying at National College of Ireland? Check out our courses or come to our next Open Evening!