That’s who designed, developed and will teach on National College of Ireland’s practical and accredited Certificate in Digital Marketing – now enrolling for a start date of February 10th.
The course is accredited by Quality and Qualifications Ireland (QQI) at level 8 (degree level), and delivered in NCI’s computer labs - so you will gain real, hands-on knowledge of the most current digital tools and platforms. It covers everything from analytics to user experience, search, social, strategy, online PR and project management.
Meet the current lecturing team:
Eva Perez (Course Director) has been working in the education sector for over 10 years. She is a graduate from Michael Smurfit School of Business (UCD) and her research areas of interest are Digital marketing, specifically in the area of virtual brands. She has held several senior lecturing positions in the subject areas of marketing and business research.
Ffyona Cunningham @ffyonac (Digital Marketing Landscape & Strategy)
Ffyona is Alliances Manager for Indeed.com , the #1 job site worldwide, with over 80 million unique visitors and 1.5 billion job searches per month. Indeed is available in more than 50 countries and 26 languages, covering 94% of global GDP. She is an MBA graduate with 14 years’ marketing and commercial experience, and years of experience developing strategy for on-line products.
Dermot Bradfield @derbrad (Technology and User Experience)
Dermot’s background as an analyst (with more than 13 years’ experience across Finance, Risk and IT) coupled with his research into the areas of learning and teaching perfectly equips him to deliver the technology and UX module of the course. He is an experienced lecturer who brings debate, discussion and drive to the classroom.
Lorraine Griffin @lorrainegriffin (Online PR & Social Media)
Lorraine Griffin runs her own social media and content marketing consultancy business. She has over 15 years’ experience working in a number of marketing and journalism roles and now uses both these skills to work with companies on their content and social strategies as well as providing online content for agencies and clients. She lectures in a number of Dublin universities and also conducts in-house coaching sessions for a variety of industries.
Keith Feighery @kfeighery is a leading Digital Marketer with over 14 years’ experience creating successful digital marketing campaigns, building online retail businesses, and developing enterprise software applications. Keith has held senior positions with large international technology companies such as Siebel Systems, Eontec and Allfinanz. He currently runs Digital Insights, which he founded in 2008, where he works with clients developing and executing digital marketing strategies.
Joe Wilde @wildejp is an experienced marketer with over 15 years’ experience in the field (across Digital, Event Management and Shopper Marketing). Joe has built up a wealth of knowledge working on many local and global brands like Guinness, Heineken, Bushmills, TV3, Unilever and Super Valu to name a few. Joe is also a qualified teacher and has taught at first, second and third level.
Peter Lynch is the CEO of Fierce Fun, a games and mobile app development company. Over the last 15 years, he has worked at a senior level, in a R&D capacity, in both dynamic start-ups and multinational digital companies. Peter is a qualified PRINCE2 Practitioner and has delivered over 100 digital projects from websites to games and mobile apps. He has won a number of technology awards including the DMA Game Developer of the Year and the Eircom Web Innovation Fund.
To learn more about studying digital marketing at National College of Ireland, visit the course page or watch this short video on the programme. You can also follow the course on Twitter: @NCIRLDigital