Hubspot’s marketing director Kieran Flanagan was the latest speaker in NCI’s Marketing Mavericks series, run in partnership with Metro Herald to celebrate the outliers in marketing, the ones who are pushing the boundaries and challenging mainstream thinking. (Missed this one? Join our events invitation list here and be the first to hear about our next great free event!)

The first stage of inbound marketing, as Kieran explained it, is about attracting the right type of people to visit your website – by giving them content that they find genuinely helpful or interesting. Hubspot themselves are leaders in this field so make sure to check out their website to find out more.

And the best stat in marketing today, according to our speaker? 60% of the sales cycle is over – before a buyer talks to your sales person. Customers today like to educate themselves online first, before getting in touch with your brand – so your online content and visibility are key.

Check out our short video overview of the event below.

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