Studying Marketing at National College of Ireland

Have you ever looked at the latest big brand advertising campaign and thought: I could do better than that? NCI’s BA (Honours) in Marketing Practice will allow you to understand these campaigns and the strategies behind them and give you the skills to work in this fast-paced area.


BA (Honours) in Marketing Practice

3 Years | Level 8 | Full-Time | Campus

Learn the latest thinking and techniques, working on real, live industry projects, planning, implementing and adapting current campaigns under the supervision of expert lecturers and marketing professionals.

Why Choose NCI?

We want you to achieve your full potential and we will guide and assist you to build a rewarding career founded on a world-class education from our expert faculties. Your undergraduate studies will help you to develop the knowledge, confidence, critical thinking and initiative that is needed for your future career.

Student Stories

Read about the experiences of past and current NCI students, including why they chose the Marketing degree, what they learned during their time in college as well as the support services that allowed them to follow their dream career path. You will also find some helpful resources that provide further information on our programmes.

Final Year Marketing Practice Students at NCI presenting their Capstone Projects
Capstone Project
The final year of the BA (Honours) in Marketing Practice concludes with an exciting capstone project, where you will work in teams developing real live business plans and platforms.

Further Study Options

Upon successful completion of the BA (Honours) in Marketing Practice, graduates who have acquired the appropriate entry requirements can progress to postgraduate business courses at level 9 on the National Framework of Qualifications such as MSc in Marketing or Management at NCI or postgraduate programmes in other institutions.

Need More Information?
Get in touch if you have any additional queries about this programme or any other aspect of college life, our team is happy to help