“My approach to teaching on the MBA course is to keep classes as practical as possible whilst grounding them in the latest academic theory. My assessment is built around practical action-based learning and I always endeavour to frame assignments around real-life projects.”
Joe Wilde is an experienced marketer with over 18 years’ industry experience. He has worked across a broad spectrum of organisations implementing digital marketing, communications and brand development campaigns for SMEs, educational institutions and major brands including Diageo, Heineken, Glasnevin Trust and Bank of Ireland. He has also delivered training for AIB, Red Bull, Siemens, Digital Marketing Institute, various Local Enterprise Offices and the Department of Business, Enterprise and Innovation. In addition, he lectures students in digital and traditional marketing courses and is a member of the adjunct teaching staff at both Trinity College Dublin and NCI. Joe’s qualifications include a B.Comm from UCD, a Masters of Marketing Practice in UCD’s Smurfit Business School, and an HDip in Education from the National University of Ireland, Maynooth.