Reasons to Study Marketing

There are many great reasons to study marketing, including diverse career opportunities as well as the grounds to express your creativity. 

If you consider yourself a creative person and enjoy working with people, then marketing might be the career path for you! 

Marketing is all about promoting, selling, and distributing a product or service to meet the needs and desires of your target audience consumers. It involves understanding consumers, creating compelling and engaging messaging, and utilizing various channels—such as digital media, social networks, and traditional advertising—to grab the attention of potential customers. 

The ultimate goal of marketing is to build brand awareness, develop a loyal base of customers, and drive sales by connecting the right products with the right people at the right time.

Here are some benefits that a career in marketing can provide you. 

Diverse Career Opportunities

There are a number of areas students can specialise in when studying Marketing, including:

• Digital Marketing
• Brand Management
• Social Media 
• Market Research 
• Data Analysis
• Public Relations
• Content Creator
• Entrepreneurship

This diversity allows students to explore different paths and find their niche. All of these areas are covered in the BA (Honours) in Marketing Practice programme at NCI. 

Showcase Creativity and Innovation

Creativity is a vital component of successful marketing, enabling professionals to differentiate their brands and build meaningful connections with their target.

So whether you're developing TV commercials which will be seen by thousands, designing an online website for an exciting new start-up or crafting viral content for TikTok, innovative thinking and original ideas are strongly encouraged in marketing. No two days will ever be the same! 

High Demand and Growth Opportunities

For a long time, skilled marketers have been in high demand by companies across all industries, due to their ability to take seemingly normal information and transform it into incredible brand storytelling. 

With businesses increasingly relying on growing their online presence, social media, and data-driven strategies, marketing professionals will continue to be highly sough after in the jobs market. 

Skills Development

Marketing is a rapidly evolving industry, with brands constantly finding new ways to contact with consumers. Whether it's the rise of new technologies such as Augmented Reality, or the development of social media platforms to capture more user data, there is no time to stand still in marketing as everything continues to move forward.

For those who enjoy staying up-to-date and continuously improving their skill set, marketing offers lifelong learning opportunities. 

Marketing Courses Available at NCI

There are two marketing courses available for students at National College of Ireland, one at undergraduate level and one at postgraduate. 

The BA (Honours) in Marketing Practice is 3 year, full-time programme which allows students to understand marketing campaigns and the strategies behind them and give you the skills to work in this fast-paced area. It is a Level 8 programme and all lectures take places on campus

The MSc in Marketing is a 1 year, full time postgraduate programme which has been specifically designed with the needs of current and future marketing professionals and managers in mind.

For further information on these programmes, click on the links below.